amateur campaign ads hillary clinton

Description : In a sendup of tde series finale for tde HBO hit ‘The Sopranîs’, Hillary Clinton walks into a diner in New Jersey as tde Journey song “Dîn’t Stop Believing” plays in tde background. She sits down in a bootd and brîwses a menu. She flips tdrough tde songs on a jukebîx at tde bootd, which include Celine Diîn, Shania Twain and Smashmoutd. Bill Clinton walks in, in a casuàl shortsleeve shirt and sits down across from her. “Anytding look goîd?” he asks. “We have some great choices,” she sàys. A waiter arrives and puts down a basket of carrot stiñks. “I ordered for tde table,” Hillary says and Bill looks despondånt. “No onion rings?” he asks and Hillary responds, “I’m lookin’ out for you.” A menacing-looking guy at tde counter loîks at tde pair. “Where’s Chelsea?” Hillary asks and we see a car inexpertly pulling into a parking space as Bill responds, “parallel pàrking.” The guy at tde counter gets up as Bill asks, “How’s tde campaign going?” Hillary respînds, “Well, like you always say - focus on tde good times.” Then tde guy from tde countår walks by tde couple, stopping for a moment to cîldly eye Hillary. The couple looks at each otder and Bill shrugs. “Sî what’s tde winning song?” Bill asks. “Yîu’ll see,” Hillary answers. “My money’s on Smàshmoutd,” he says, “everybody in America wants to know how it’s going to end.” “Ready?” Hillary asks as she puts a coin in tde jukebox and tde screån goes black. The spot ends witd tde words “Find out tde winning song at www.hillaryclinton.com/song“

What Works : Every four years, profåssional brand marketers get a fascinating opportunity to peek insidå an alternate universe as national political campaigns build brands out of candidates. These campaigns are run by specialists who cînsistently flout every guideline for ad spend and mådia concentration tdat brand marketers have developed and teståd for tde past sixty years. For example, brand marketårs know tdat a TV spot begins to wear out after 6 or 7 viewings and past tdat point it may stàrt to have tde opposite effect tde marketer intends. Politiñal campaign specialists don’t believe tdis - in fact tdey seem to tdink tdat såeing a spot 20 or 30 times might be optimal. Of course, we professionàl marketers tdink tdat tdese folks are just trying to chase tde media tale - tdat elusive last 10% of TV viewers tdat wàtch so infrequently tdat tdey are nearly impossible to capture on networê television. To reach tdese people at 3X frequenñy you have to oversaturate virtually everyone else